Planet Green and Discovery media
|
Discovery Studios
Discovery Studios is the recently-created division of Discovery Communications charged with developing and producing original series, specials, theatrical documentaries and short form content for Discovery’s television networks. Based in Burbank, CA, the West Coast production and development activities for Discovery Studios. Projects now under her supervision include programs for TLC, Travel Channel, Planet Green, Discovery Health Channel and others. About Discovery StudiosDiscovery Studios is devoted to the creation of original television series and specials, theatrical films and short-form content within Discovery Communications, the number-one nonfiction media company reaching more than 1.5 billion cumulative subscribers in over 170 countries.Through TV and digital media, Discovery's 100-plus worldwide networks include Discovery Channel, TLC, Animal Planet, The Science Channel, Discovery Health and Discovery HD Theater. Discovery Communications is owned by Discovery Holding Co. (NASDAQ: DISCA, DISCB), Advance/Newhouse Communications and John S. Hendricks, Discovery's founder and chairman. For more information about Discovery Communciations visit www.discoverycommunications.com. For more information about Planet Green visit planetgreen.discovery.com For more information about SUBMISSIONS visit submissions.discovery.com |
Discovery is introducing Planet Green, a cable brand promoted as the first 24-hour channel dedicated to eco-friendly living. The 24-hour eco-oriented lifestyle network will launch with 50 million cable homes. It is the highest-profile cable channel introduction of the year, and an equally risky one. By wrapping itself in the planet, Discovery is betting that “eco-tainment” will appeal to viewers.
The channel’s programming is studded with celebrities such as
- Chef Emeril Lagasse hosting a cooking show featuring organic and locally grown foods, and "Entourage" star Adrian Grenier living a green life.
- "Greensburg," a 13-episode documentary series, follows the story of a small Kansas community coming together after being hit by a 5-rated tornado in May 2007. The series is produced by Leonardo DiCaprio's production company, Appian Way, along with Craig Piligian's Pilgrim Films & Television.
- "Hollywood Green," a weekly entertainment magazine, will showcase earth-conscious celebrities.
- "G Word," a daily series hosted by two news correspondents
- "Wrecklamation," billed as recycling on steroids.
The channel has almost all original programming — partly because there was not an available vault of entertaining environmental programming to tap into. Part of their challenge has been educating the production community that may have had certain expectations of what green content is.
Planet Green's Target Audiences
Planet Green will speak to people who want to understand green living and to those who truly want to make a difference by providing tools and information to meet the critical challenge of protecting our environment. Planet Green's platforms include leading eco-lifestyle website TreeHugger.com and the recently launched solutions-oriented PlanetGreen.com.Discovery is also launching Discovery Education Green, a K-12 service that hosts dynamic media content correlated to state standards. Discovery Education Green will help teachers integrate Green lessons into their curriculum and empowers students to make more environmentally conscious decisions.
Planet Green's Promotion
Timed to the switch from Discovery Home to Planet Green, Discovery marketers are conducting “Random Acts of Greenness.” At the Indianapolis 500 last month, they handed out T-shirts and beach balls to consumers who exemplified green living, and sponsored the cleanup day after the race. The giveaways will continue in New York, Milwaukee; Washington; and San Diego, San Francisco and Oakland, Calif.On launch day, Wednesday, June 11, 2008. Mr. Zaslav will throw out the first pitch in Washington, and the stadium’s JumboTron will count down to the channel’s 6 p.m. debut. Also that day, all the Discovery cable networks will show green logos.
The New York Post is going green on Wednesday, too: the newspaper will turn its flag green that day and feature advertisements for the channel all week. The newspaper will also give away 250 bicycles with Planet Green branding.
“This is a new genre,” Ms. O’Neill said. “People don’t have any set expectations of what green media is, and we’re defining it — as really funny, engaging, entertaining and definitely credible.”
Planet Green: planetgreen.discovery.com
Discovery Studios: www.discoverystudios.com
MARYLAND
1 Discovery Place
Silver Spring, MD 20910
Tel: +1 (240) 662-2000
LOS ANGELES
2600 West Olive Avenue
5th Floor
Burbank, CA 91505
Tel: +1 (818) 333-5255
than all 4-year colleges combined.
Van Jones helps kids in trouble get out of trouble and into jobs. Helping mothers find alternatives for their kids in prison. Jones got burned out when he confronted all the problems in the community. Facing the culture shock between Oakland and Marin County also brought healing that showed him that green jobs and a green economy could be strong enough to lift people out of poverty and improve community and health at the same time -- these new workers could retrofit the nation!
Jones saw these new workers as the rescuers of their nation -- reallocate the money from prisons to green jobs. Practical, applied, in the real world.
with Van Jones. Watch video.
Green-Collar Jobs in America’s Cities New publication outlines strategies for developing green-collar job initiatives and pathways out of poverty at the local level. Co-authored by Green For All, this report describes a 4-step approach for local initiatives and highlights a dozen great efforts already underway around the country.
Green For All, in partnership with the Apollo Alliance, Center for American Progress, and the Center on Wisconsin Strategy, recently released this guide to help cities across America develop strategies to spur the creation of green-collar jobs and opportunity in their communities.
The new guide, Green-Collar Jobs in America’s Cities: Building Pathways out of Poverty and Careers in the Clean Energy Economy, is a first-of-its-kind publication that addresses the demand for this information and outlines a strategic framework in which local policymakers and advocates can develop a green-collar job initiative that responds to the realities of their local economies and communities.
“Our green future will be invented at the local level,” said Van Jones, founder and president of Green For All. “This report offers those leaders some of the best thinking and models currently available for building green-collar jobs and the training pipelines necessary for city residents to fill those jobs and claim the promise of living wage careers.”
The guide encourages cities to take a four-step approach.
- First, set a baseline to start from. Identify your environmental and economic goals, and assess local and regional opportunities for achieving those goals.
- Second, develop a green economic development plan. Enact policies and programs to drive investment into targeted green economic activity and increase demand for local green-collar workers.
- Third, ready your workforce. Prepare your green-collar workforce by building green-collar job training partnerships to identify and meet workforce training needs, and by creating green pathways out of poverty that focus on recruitment, job readiness, job training, and job placement for low-income residents.
- And fourth, build on your successes. Leverage your program’s success to build political support for new and bolder policies and initiatives.
Green For All
414 13th St, Suite 600
Oakland, CA 94612
510-663-6500
http://www.greenforall.org/
Environmental Justice
through innovative, economically sustainable projects
that are informed by community needs.
VIDEO with Majora Carter, founder
Founded in 2001 by life-long South Bronx resident, Dr. Majora Carter, SSBx also addresses land-use, energy, transportation, water & waste policy, and education to advance the environmental and economic rebirth of the South Bronx, and inspire solutions in areas like it across the nation and around the world.
http://www.aspenenvironment.org/live-from-the-forum
The GrassRoots Recycling Network has a vision of the world where waste is not waste – it is a resource.
GRRN is the leading voice calling for Zero Waste (ZW) in the
United States by promoting the message that we must go “beyond
recycling” and go upstream to the headwaters of the waste stream which
is the industrial designer’s desk.
Zero Waste means not only 100% recovery of society’s discards, but also a redesign of the products and packaging of our lives such that everything produced for our consumer economy is non-toxic and designed to be recovered for re-use, recycling or composting.
GrassRoots Recycling Network is a national network of waste reduction activists and recycling professionals. GRRN sets ambitious standards for Zero Waste goals and policies. They provide opportunities for on-going participation in campaigns and build coalitions to achieve zero waste policies, businesses and communities. They have a valuable website and an active email listserve (called GreenYes) of many hundreds of knowledgeable experts in both downstream recovery and upstream clean production issues.
What is Zero Waste?
GRRN
developed the core message of Zero Waste in the mid-1990’s as the new
vision of the grassroots recycling movement, and has been successful in
using that theme to connect recyclers, innovative corporate leaders,
activists, and others both nationally and globally.
GRRN's Zero Waste
message combines visionary thinking with real-world practice to go beyond recycling,
and in the process have described some simple, important solutions to
many pressing issues, such as
- corporate accountability
- local economic development
- air and water pollution
- resource depletion
CONTACT INFO:
PO Box 282
Cotati, CA 94931
Ray Anderson, citizen and corporate leader, has come face to face with his role in today's industrial role in unsustainable business shares his thought process and his solutions in this excerpt from "The Corporation".
This is an inspiring look at business's role, and the paradigm shift that is needed to be responsible for the world we leave for our children and the millions of species who are part of this delicate biosphere of life.
The book Ray Anderson credits with opening his eyes to the free-fall to earth that is better known as "business as usual" is "The Ecology of Commerce" by Paul Hawkins.
He calls for a paradigm shift of how we view business. That we look at how we are plundering our natural resources and natural processes and leaving a mess for our grandchildren. And we need to create a new revolution -- moving beyond the industrial revolution to a new revolution. One that could be called a "productivity revolution" or a "sustainability revolution."
Environmental and social impact can shape a greener bottom line.
Ecopsychology is on the cutting edge of a shift in how we see the world and ourselves. It views many of the problems we face today as being caused by our separation from our roots in the natural world. It finds many useful solutions through reestablishing connections to those roots. As a discipline, eco-psychology studies the interaction of human beings and their environments. As a therapy it seeks to return people to a balanced relationship with their environment.
-- Allison Ewoldt
Professional and In-depth Sources
Ecopsychology, or eco-psychology as it is sometimes called, is situated at the intersection of a number of fields of enquiry, including environmental philosophy, psychology, and ecology, but is not limited by any disciplinary boundaries. At its core, ecopsychology suggests that there is a synergistic relation between planetary and personal well being; that the needs of the one are relevant to the other.
International Community for Ecopsychology
A Novel about Ecopsychology
Sitting with the Enemy by Sarah EdwardsAfter years of pulse pounding stress and ambition, Rose and Mark Whitman’s universe is rich, glamorous, high speed – and empty – a run-a-way train about to crash. They’ve lost meaning, magic, and soon each other … until an unexpected turn on the tracks takes them to a remote mountain village and a community struggling to preserve an idyllic, but endangered way of life. Mark and Rose are drawn into a circle of friends who are confronted with painful decisions about what they’re willing to do to save their community. When the village breaks into factions, violence erupts fed by fear, greed and prejudice and the group learns the true meaning of community – what destroys it and what preserves it and its role in the quality of their lives and the future of their children.
Enjoy a journey of gentle exploration...you'll smile a lot ... I guarantee it!
Carolyn
Green living is about making choices...and finding solutions to your specific needs for food, shelter, companionship and productive, satisfying work. We talk straight about green building, and green products. We have real solutions for real families. Stay tuned for practical green tips and techiques as well as resources to help you make going green a whole lot easier.
Green Living Solutions for Offices
Most people think it's hard to green your office -- but with our resources and tips, you'll breathe easier in not time! We make going green easier, fun and definitely better for our greater workspace and playspace, the earth.Green workspace is about reduction, recycling and making good purchases of the everyday things like paper and paperclips, computers and travel. We'll get you started and you'll enjoy the creative potential of green living -- and we think you'll even want to take your new green expertise home with you!
Green Living Product Categories
- Low-energy Lighting
- Natural Light
- Alternative Autos and Transportation
- Yummy Food
- Furniture and Furnishings
- Green and Healthful Buildings
- Heat and Air Conditioning Efficiency
- Water Conservation
- Outdoor Living Spaces
- Living with Nature
