Where do old tapes go when they die? Unfortunately, a lot of them go to landfills before they die. That’s because most people throw them away long before their usefulness ends. But Recycle Your Media is here to change that. The privately owned, company in Newport Beach, Calif., has been working to keep e-waste out of the environment since 2005.

The company buys data tape media from companies when they are out of archive or no longer in use, inspects and refurbishes them, and resells them as an eco-friendly and cost-saving option to purchasing new tape. It also recycles tapes that no longer have any resale value. Its whole premise is to keep e-waste out of landfills, because tapes that have been written to once are not trash; they’re tapes that can be written to more than 1 million times. “We save the environment by keeping the used media out of landfills and not only recoup initial IT expense, but also save customers money on equivalent-to-new media.

The company sells 50,000 to 100,000 pieces of media each month. Generating several million in revenue each year since its inception. “It’s green, and it’s also technologically and economically sound.