Greener Package provides an initiative with four prongs:

1. an awards competition that recognizes outstanding sustainable package design and application of best practices

2. a comprehensive product database with detailed environmental data on a host of new packaging materials now hitting the market

3. expert-guided discussion groups specific to packaging sustainability

4. interactive news blog updated several times per week with packaging sustainability news and information.

Greener Package Database

GreenerPackage.com's Database launching September, 2009 will provide an option for participating suppliers to have their sustainability claims reviewed by an authorized Greener Package third-party reviewer.

Greener Package has compiled guidelines for suppliers who submit claims that will help prevent both deliberate greenwashing and the far more common problem of different interpretations of terms such as "recyclable," "compostable," etc. Buyers of sustainable packaging who consider products with third-party review status can be confident that the products can be fairly compared, using clearly defined terms that are consistent across all suppliers.

Here's how suppliers benefit from the database -

* Better positioning -- Reviewed entries are positioned first in the search results.

* Reviewed entries are graphically distinguished with colored backgrounds and prominent acknowledgement of third party review status.

* Inclusion in the Greener Package Source Book 2010 edition. This annual reference guide will contain only third-party-reviewed sustainable packaging materials from the Greener Package database; also included will be sustainable packaging guidelines and a state-of-the-industry report.

* Visibility within the Walmart Stores Inc. Sustainable Packaging Modeling software from Walmart Stores Inc. technology provider ECRM.