Professional Services Directory Marketing Tips

Professional services such as consulting, environmental legal services, design and auditing are sometimes difficult to explain in a first meeting. That's when having a helpful "what you need to know before you call" directory listing can be helpful for both your prospect...and for you.

Planning and design at the start of the green revolution -- and more professional services follow up projects for commissioning and auditing to make sure that each green dollar is working as hard as possible.

The "new green economy" is a cultural shift as big as the industrial revolution -- and it takes a bit of mental, communciations and management adjustment. We want to help -- both you and your prospective clients. We provide a bridge in "Solutions For Green" that allows you to tell your story starting with the problem...and ending with your credentials.

Energy, water, pollution...our communities are in crisis mode...and you, as a green professional -- have solutions.

This green business directory, "Solutions For Green", provides resources to help you connect with other green professionals, as well as buyers, compliance representatives, developers, etc.

Your company listing in green directories makes good business sense. So we hope you will participate...and help us make this the best directory possible to connect buyers and sellers of quality green solutions.

Professional Services Marketing

How to Maximize Your Green Business Directory Results

• Key Words FIRST - List your key words and key word phrases that are the solutions your prospects' SEARCH online. ie: green building renovation, energy efficient commercial windows, historical building renovation, green plumbing, sustainable development incentives, green construction Boston. Then rank them for the most value to your key prospects. TIP: Multiple words (2-4) give you the most targeted search results.

• Use Your Key Words - Use your most important key words as subheads in your 600 word description. And start each paragraph with a keyword phrase. Think like your prospect. What do they search for? What credibility information can you provide to entice them to link to your website...or better yet, pick up the phone and call you?

• Write a Compelling Story - A testimonial is a powerful thing! A list of specific applications you provide are also very compelling. And so are awards, certifications, and successfully completed projects that are recognizable. Keep the bragging words out of your story. Show results. List your top strengths.

Using Your Listing Effectively

• Tell a compelling story, first and foremost.
• Tell your fellow green business owners and professionals to add their listings. (Their first year is free if they get in early!) And the more green professionals in the Solutions For Green directory, the higher the Google ranking for EVERYONE!
• Tell your customers to use the Solutions For Green directory to find quality professionals, contractors and green businesses.
• Keep your story consistent. Reuse the copy and keywords you use HERE in your emails and brochures, your business card and on signage.
• Ask for help if you need it. We provide basic assistance to complete an effective listing for free, and can be hired if you need additional business services or consulting.
• Update your listing at least QUARTERLY. Add your new capabilities, refine your key words. Add testimonials. We'll send you occasional news and info to help you maximize the value of your directory marketing.
• ...and call other green professionals and businesses to see how you can work together. This directory is about more than sales -- it's about building a green business network for effective, high performance solutions.

About Solutions for Green

And Carolyn Allen, our publisher grew up playing and assisting in the carpentry shop and organic farm. She is an experienced communications designer and consultant, as well as marketing manager and brings a wealth of B2B marketing communications skill and knowledge to our "Solutions" publishing platform. She knows and appreciates the value of quality green and sustainable services. And her goal is to help green our communities with true sustainability -- quality, fairness, and productive careers. The Solutions For Green Directory is one of the tools she has developed to help match-make quality people, innovative ideas and practical solutions.

This green business directory is in its infancy. We constantly refine our Internet marketing strategies. You are one of the pioneers of quality lead generation in the "green business-to-business" niche. We hope you will share your specific needs with us for quality lead generation services. We will continue to strengthen this tool to help you connect with your supply chain and your customer chain.

Call if you have suggestions or questions, we become part of your toolbox when you list your green services and products with us.

Contact:
Carolyn Allen
310-827-1510 (California time :-)
carolyn AT SolutionsForGreen.com